Over the years 4AD have produced some great promo items to promote their artists. This obviously includes the music which is sent to radio stations and reviewers in the hope that they will play it or give it a good review in a magazine. However, there are lots of other items that are often sent along with the promo record or CD. With the advent of the Internet, 4AD has also used this media to promote its artists. The Internet is now a very important method to get the record/CD in front of the buying public. 4AD was a very early adopter of the new media, producing downloadable mini sites such as the Throwing Muses University site (1995) and a promo floppy disc for Lush in 1996. See the e-promos section to find out more. The following is a category listing for these extras.
Select from one of the following categories: